If you are wondering how is sugar cosmetics?, you are not alone. Many women are wondering the same thing. There are a number of successful brands on the market, but how does one go about choosing the right one? Let us take a look at a few examples. One of them is Sugar Cosmetics, which is owned by two women from India. Kaushik Mukherjee and Vineeta Singh.
Vineeta Singh
Sugar Cosmetics co-founder Vineeta Singh is the face behind this popular Indian skincare line. Founded in 2013, Sugar has a cult following among millennials. The products are considered mid-range and premium in price. In fact, Singh was the first woman in India to turn down a placement offer. She also co-founded Fab Bag, a subscription service of grooming products.
After founding FabBag, Vineeta Khatri realized that Indian women preferred warm, deep makeup and would buy products that were designed for real women. With this understanding, she founded the Sugar cosmetics line. Today, SUGAR cosmetics is one of the leading names in Indian makeup. But, as people shift towards international brands, it is still difficult to compete with SUGAR. For more information, read this article.
Sugar Cosmetics co-founder Vineeta Singh runs marathons and ultra-marathons. She carries over her lessons from running to her career. She learns to pace herself and balance family and work. After turning down a job at a global investment bank with a one crore salary, Singh decided to start her own company. With her husband, Kaushik Mukherjee, she has become the most profitable cosmetics brand in India.
Her love for beauty began early on, as she developed SUGAR Cosmetics with her husband Kaushik Mukherjee. She had no interest in makeup or skincare until she met Kaushik. Together, they marketed their new brand to Millennials and Gen Z women and have since become a worldwide success. She cites her success as proof that sugar cosmetics works. This enables women to look beautiful without a clumpy look.
While a small start-up, Sugar Cosmetics has grown to a large company, employing over 1500 people. Seventy percent of its workforce are women. The company sells 650,000 goods a month on its website and mobile application. It has also gained a huge social media following. Sugar Cosmetics started as a digital-only company before expanding into physical locations across India. Despite the company’s small size, the company is now profitable and earning over 22 crores per year.
Kaushik Mukherjee
If you’re looking for a premium cosmetics brand, Kaushik Mukherjee’S sugar cosmetics is one of the fastest growing. The co-founder of SUGAR Cosmetics, Kaushik Mukherjee is a Bengali-born entrepreneur and husband to Vineeta Singh. Kaushik grew up in New Alipore and attended the Don Bosco Park Circus. He now heads the company and is also the COO of SUGAR Cosmetics.
The co-founder of SUGAR Cosmetics, Kaushik Mukherjee, shares his experience with building a successful cosmetics brand. In the video, Kaushik discusses how to allocate your marketing budget wisely, how to use influencers, and how to integrate social media into your brand strategy. You will also learn how to incorporate your consumers into your marketing plan.
The company has a strong omnichannel presence across India with over 40,000 retail stores in more than 550 cities. Its goal is to reach every Indian who wears makeup. L Catterton, Sugar’s investor, has extensive experience in the global beauty and personal care industry. His investment portfolio includes companies like Il Makiage, Intercos, Bliss, The Honest Company, and Ci Flavors.
Today, Kaushik Mukherjee’ s sugar cosmetics is one of the top four cosmetics brands at major retail chains. L Catterton, which is a strategic partner of LVMH, led a $50 million Series D fundraise for the brand. Several private equity funds also participated in the fundraising. The company has raised $85 million to date. With this investment, Kaushik Mukherjee’s vision for Sugar Cosmetics is now a reality.
Podobne tematy